Boutiques help users enjoy a visual fashion shopping experience. Clothing is all about appearance, but many websites have not fully utilized this aspect of shopping for new garments. Boutiques allows celebrities, designers, fashion bloggers and others in the industry build their own online boutique. The items included are chosen by the owner of that boutique so that users can see whose style they prefer and possibly make a purchase. Once a user finds a boutique they like, they may return or watch for new items to be added. The site uses full color images of individuals wearing stylish fashions that users can follow. The result is an interactive clothes shopping experience.Show more screenshots »
Boutiques was created in 2010 by Google as a way to improve the clothes shopping experience and allow those in the fashion industry to gain exposure. The site’s creators actually work with a team of fashion experts to come up with ways to improve the search function on Boutiques. The result is a sophisticated tool that considers many factors, from colors to genre and pattern. Users can browse real images of celebrities and others wearing garments then check out links to retailers selling the very same garments. Today, Boutiques presents users with a taste for high end fashion a better way to shop. Boutiques.com was shut down in September 2011 to focus on developing Google Product Search.
Rather than present a list of items for sale, Boutiques makes it fun and interesting to shop for clothes. Users can learn about available styles or discover more of their personal preferences by checking out individual boutiques on the site. The search function is constantly being improved so users are given items that are related and are more likely to be found appealing. Through Boutiques, users can not just admire the looks of celebrities, fashion designers and others in the industry; they can actually purchase and wear them.
The Boutiques website uses a dramatic black, white and light blue color scheme that works perfectly. The homepage features scrolling images of clothing and tips that are highlighted by the basic color scheme. The boutiques posted on the site are also easy to navigate, featuring images just above a listing of individual garments and where to buy them.
New users can join Boutiques and create their own by clicking on the black “Create Your Boutique” link in the top right hand corner of the homepage. The user is asked to choose from a preset grouping of images to determine which fashions they prefer so the site can begin to learn about them. Each step works through different garments, including dresses, tops, bottoms, and shoes. The last step helps the user provide information on their favorite designers. The registration form requires a username, email address, password, and Captcha code entry.
How much a user spends on the Boutiques website really depends on their purchase history. Creating an account and providing information about personal fashion preferences is free. There are no subscription fees. The only cost associated with the site involves any clothing or accessory purchases the user makes after viewing items through Boutiques.
Boutiques is definitely intended for individuals who love fashion. The site is geared towards women and include many different styles, color themes and patterns. Users can also provide details about designers they absolutely love and those that they loathe so the system gets a better understanding of their personal taste.